Market Research When a company like Doane Agricultural Services becomes so deeply involved in the largest industry in the United States, there's certain to be some synergism among its business connections. Our many agribusiness contacts have led to the creation of yet another critical service. We are helping agribusinesses learn more about the critical issues of key market segments through our syndicated and customized market research. Multi-Client Studies The studies identified and summarized on the following pages will be developed and produced during the latter part of 2003 and the beginning of 2004. For each study, you will quickly be able to determine the following: Purpose Objectives Targeted market Timing Geographic focus Methodology Deliverables The Doane Agricultural Services multi-client studies for 2003 - 2004 include: Analysis of Agricultural Retailer Expectations for 2004 Crop Protection Product and Seed Sales An Analysis of Agricultural Retailer Incentive Programs Provided by Crop Protection Product Manufacturers for 2003 Direct Mail Watch Early Evaluation of 2004 Agricultural Retailer Incentive Programs Provided by Crop Protection Manufacturers Farm Gate Pricing Agricultural Retailer Fertilizer Inventory Study Custom Market Research Recognizing that questions arise which may not be addressed in a project designed for many clients, Doane Agricultural Services has developed a department devoted to addressing specific client needs. A team of marketing professionals has been assembled with extensive research experience ranging from study design and execution to communication of results and implementation of action plans. The goal of the research team is to assist clients in solving current marketing problems. Doane Agricultural Services also has developed unique relationships with many trade levels within the ag industry. The Doane publications have allowed frequent contacts with the key ag segments and enabled the firm to maintain up-to-date databases for use in both qualitative and quantitative research efforts to address client business concerns. The Ag Retailer Research Panel developed by Doane Agricultural Services consists of 1,300 agricultural retailers for use in market research studies. This panel has excellent representation of the retailer population throughout the U.S. Doane can help you quickly tap into the knowledge and opinions of this key agricultural segment to gather information to address your critical business issues. For assistance in formulating your marketing question and quotes on your customized research projects, please contact: Joe Michaelree, Market Research Manager, at 314-372-3511 or jmichaelree@doane.com. or Rick Patton, Vice President, Marketing and Sales